Professional AssociationsProfessional Associations: The Gerontological Society of America | Women in Technology (WIT) | Women in Technology International (WITI)
Nicola is a researcher, teacher, writer and TEDx speaker focused on exploring the impact of technologies and their application in the society at scale and in the life of aging population and persons with disabilities.
His main field of research is within aging-related scenarios where personal dignity, human needs, business processes optimization and technology converge. In details his age-related fields of research are:
- AI for Healthy Aging (Since 2009 Nicola has developed a deep experience in leveraging the Internet of (Caring) Things to improve the quality of life of older adults and their stakeholders, supporting them aging in place independently with projects in Italy, Norway, USA. Last IBM reference he contributed is the project for Cooperativa Sole (2017). He is also the author with Lilian Myers of the "Periodic table of technology-supported ageing.”
- Loneliness as accelerator of physical and cognitive diseases (He is the author with Sheila Zinck, Heather Fraser and Rebecca Wu of "Loneliness and the aging population: how businesses and governments can address a looming crisis" IBM Institute for Business Value (2017), he is actively involved in the campaign to end loneliness)
- Ageism (he is leading the global table "Localizing ageism" within the COST Action IS1402 on Ageism and cooperating with Professor Liat Ayalon at the School of Social Work, Bar-Ilan University in Israel. This work aims to apply language analysis techniques to raise awareness of age-related discriminations at local level).
- Women and workplace (he is part of the nonprofit initiative amazing.community which aims to support women over 55 in their career path).
He has been solution architect for aging in place & ambient assisted living solutions, part of the team for the 2016 Aging data-driven insights and led the first-of-a-kind IBM project for the Aging Population in the city of Bolzano (Italy) in 2011.
He is Adjunct Professor in Social Communications at the Universita' Cattolica del Sacro Cuore of Milan.
The work of his team has been awarded two times with the ComputerHonors Award and the Disability Matters - Market Place Award.
His principal domains of interest are:
Aging Population behavior, Gerontology and Longevity studies, Social data, Social Communication, Cognitive Data, Social impact of technology on human behavior, Internet of the Caring Things, Co-working and Collaboration, Inclusion and the Gender gap.
He is the author of the books: Le Infiltrate (a research about the gender gap and STEM careers, Egea/ Bocconi University Press, 2016), Boomerang (about the importance of research in technology and its impacts on humanity, Egea/Bocconi University Press, 2014), Lavorare o Collaborare? (about social networking and crowdsourcing principles in modern organizations Egea/Bocconi University Press, 2012).
He is the member of:
- The Gerontological Society of America;
- Women in Technology (WIT)
- Women in Technology International (WITI)
- The Scientific Board of Political Sciences and International Relations at Universita' Cattolica del Sacro Cuore of Milan
and former member of
- the European Commission DG Enterprise and Industry Unit (name Co-operatives, Mutuals, CSR and Support of Tourism Industry)
- ShareExpo Committee, for the 2010-2015 World Wide Exp
Before that and more recently he served as head of digital strategy the fin-tech start up Tinaba.com (This is Not a Bank) based in Milan.
From 2006 to 2014 he was Director of IBM Human Centric Solution Center where he developed his experience in emerging technologies for aging people and Persons with Disabilities. In this role, he has been Smarter City subject matter expert with experience of Ambient Assisted Living.
In addition to this role, from 2000 to 2014 he was Creative Director first and then head of IBM Italy Communication Center of Excellence and Manager of Social Digital Marketing & Brand Systems Italy. He was responsible for the IBM Italy social and digital communication strategies, dealing with media, journalists, advertising and pr agencies, influencers, content makers. He worked every day to invent an innovative way to extract marketing and communication meaningful interactions and insights from big data and emerging technologies.
From 1990 to 2000 he served as creative director in several Italian and American advertising agencies like Ogilvy and JWT. As the creative director at McCann-Erickson Interactive, he led the 1997 launch of Telecom Italia Internet brand (Tin.it) growing the customer base from 40k to 4 millions active users and curated the entire Microsoft off/on-line communication portfolio activities.
His writing on communication, human-machine interaction, and innovation appears in publications such as Harvard Business Review, Austin Chronicle, Wired, Linkiesta, Collaboriamo, UXmagazineItalia, Sonar.
He has spoken at venues including SXSW, M-enabling summit, RSI-Radio della Svizzera Italiana, ShareItaly, CNBC/MilanoFinanza, The Research Council of Norway, Italian Marketing Forum, Unesco, AreaScientificPark of Trieste, RAI, RAI Italia, The Forum Ambrosetti, TAG, The European Union.
He gave talks or run workshops at companies including Banca Popolare di Milano, Castorama, Lactalis, Fiat, Pfizer, FedEx, Carige, Telecom Italia, Triumph Lingerie, Algida Unilever.
Today he works and lives in Boston.