Professional AssociationsProfessional Associations: The Gerontological Society of America | Women in Technology (WIT) | Women in Technology International (WITI)
Nicola is a researcher, teacher and writer focusing on the impact of technologies and their application in the society at large scale and in the life of aging population and persons with disabilities.
His main field of research is in aging-related scenarios where personal dignity, human needs, business processes optimization and technology converge leveraging ecosystems like the Internet of the Caring Things.
He has been solution architect for aging in place & ambient assisted living solutions, part of the team for the 2016 Aging data driven insights and led the first-of-a-kind IBM project for the Aging Population in the city of Bolzano (Italy) in 2011.
He is Adjunct Professor in Social Communications at the Universita' Cattolica del Sacro Cuore of Milan.
The work of his team has been awarded two times with the ComputerHonors Award and the Disability Matters - Market Place Award.
His principal domains of interest are:
Aging Population behavior, Gerontology and Longevity studies, Social data, Social Communication, Cognitive Data, Social impact of technology on human behavior, Internet of the Caring Things, Co-working and Collaboration, Inclusion and Gender gap.
He is author (with Sheila Zinck & Rebecca Wu) of "Loneliness and the aging population: how businesses and governments can address a looming crisis" IBM Institute for Business Value, 201 and (with Lilian Myers) of the "Periodic table of technology-supported ageing.”
He is author of the books: Le Infiltrate (a research about gender gap and STEM careers, Egea/ Bocconi University Press, 2016), Boomerang (about the importance of research in technology and its impacts on humanity, Egea/Bocconi University Press, 2014), Lavorare o Collaborare? (about social networking and crowdsourcing principles in modern organizations Egea/Bocconi University Press, 2012).
He is member of:
- The Gerontological Society of America;
- Women in Technology (WIT)
- Women in Technology International (WITI)
- The Scientific Board of Political Sciences and International Relations at Universita' Cattolica del Sacro Cuore of Milan
and former member of
- the European Commission DG Enterprise and Industry Unit (name Co-operatives, Mutuals, CSR and Support of Tourism Industry)
- ShareExpo Committee, for the 2010-2015 World Wide Expo
Before that and more recently he served as head of digital strategy the fin-tech start up Tinaba.com (This is Not a Bank) based in Milan.
From 2006 to 2014 he was Director of IBM Human Centric Solution Center where he developed his experience in emerging technologies for aging people and Persons with Disabilities. In this role he has been Smarter City subject matter expert with experience of Ambient Assisted Living.
In addition to this role, from 2000 to 2014 he was Creative Director first and then head of IBM Italy Communication Center of Excellence and Manager of Social Digital Marketing & Brand Systems Italy. He was responsible of the IBM Italy social and digital communication strategies, dealing with media, journalists, advertising and pr agencies, influencers, content makers. He worked every day to invent innovative way to extract marketing and communication meaningful interactions and insights from big data and emerging technologies.
From 1990 to 2000 he served as creative director in several Italian and American advertising agencies like Ogilvy and JWT. As creative director in McCann-Erickson Interactive, he led the 1997 launch of Telecom Italia Internet brand (Tin.it) growing the customer base from 40k to 4 millions active users and curated the entire Microsoft off/on-line communication portfolio activities.
His writing on communication, human machine interaction, and innovation appears in publications such as Harvard Business Review, Austin Chronicle, Wired, Linkiesta, Collaboriamo, UXmagazineItalia, Sonar.
He has spoken at venues including SXSW, M-enabling summit, RSI-Radio della Svizzera Italiana, ShareItaly, CNBC/MilanoFinanza, The Research Council of Norway, Italian Marketing Forum, Unesco, AreaScientificPark of Trieste, RAI, RAI Italia, The Forum Ambrosetti, TAG, The European Union.
He gave talks or run workshops at companies including Banca Popolare di Milano, Castorama, Lactalis, Fiat, Pfizer, Fedex, Carige, Telecom Italia, Triumph Lingerie, Algida Unilever.
Today he lives in Boston.