- Client Touchpoint Modeling
- The Future of Work: Marketplaces and Crowdsourcing
- Work Design Innovation
- Work Practice and Social Business Adoption
- Work Practice Design
Melissa Cefkin is a business and design anthropologist specializing in workplace ethnography, services research, product and service design, and organizational dynamics. Her key focus is on reconfigurations of work and labor related to new ways of conceptualizing, designing and executing work using open, crowd, and big data-driven practices. She manages the Discovery Practices group in IBM's Accelerated Discovery Lab .
Melissa was previously a Director of User Experience and member of the Advanced Research group at Sapient Corporation and a Senior Research Scientist at the Institute for Research on Learning (IRL). She is the editor of Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations (Berghahn Books, 2009) and served as the President of the Board of the Ethnographic Praxis in Industry Conference (EPIC). A Fulbright award grantee, she has a PhD in anthropology from Rice University.