Xin Xin Bai  Xin Xin Bai photo       

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RESEARCH STAFF MEMBER
China Research Laboratory, Beijing, China
  +86dash10dash5874dash8499

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Xin Xin Bai is a Research Staff Member of IBM Research-China. She is working on renewable analytics & optimization solution R&D. As project manager, participate several wind power forecasting project deliveries. Before this, she is leading the Research & Development on analytical technologies and solutions for retail industry and contributed to the consulting project implementations in leading global and China retailers for multi-format store transformation, merchandising, customer segmentation, member loyalty program, competition analysis, store network optimization, etc. She also has experiences in banking, petro, Energy & Utility, manufacturing industries. Her technical background covers enterprise process performance management, spatial data mining, business intelligence, SOA solution architecting, forecasting, etc. She has 13 patents filed in IBM Research – China and published 30+ papers at prestigious international journals & conferences. Xinxin Bai holds a master’s degree from Tsinghua University, China and a bachelor’s degree from Civil Aviation University of China.

白鑫鑫是IBM中国研究院的高级研究员,目前参与新能源分析与优化行业创新解决方案的研发。是多个新能源功率预报项目实施的项目经理。之前主要负责零售行业分析技术及解决方案的研发。曾作为主要成员参与多个与全球领先以及本土零售企业合作的咨询项目,内容涉及多业态门店转型、品类优化、顾客细分、会员忠诚度管理、竞争分析以及门店网络优化等。同时,在银行、石化、能源以及制造行业也有相关经验。在企业流程性能管理、空间数据挖掘、商务智能、SOA架构、预测等技术方面有专长。目前拥有13个专利,并在国内外顶级期刊及会议上发表30多篇文章。白鑫鑫2005年硕士毕业于清华大学,在中国民用航空大学拥有本科学位。