Sergio leads the Systems of Engagement & Insight team and the CXLAB in Brazil. Sergio received a Bachelor in Electronic Engineering from FAAP and Master Degree in Computer Science at USP. He has more then 20 years IBM experience in innovation including dozens of customer projects in many industry areas including retail, consumer package goods, healthcare and education. His work in the areas of systems integration, network management, customer experience, accessibility, data management and scenario planning resulted in several IBM solutions, patents, presentations and papers. He received many IBM innovation awards and 1st prize awards from Alcatel and Unesco for his innovative approach to network management. His current research is focused on sentient cities include areas such as urban mobility, citizen and consumer engagement, healthcare and education towards socio-economic development.