Rafael Brandão is a Research Staff Member of the Natural Resources Analytics group at IBM Research Brazil, in Rio de Janeiro, since 2015. He holds a Ph.D. from the Pontifical Catholic University of Rio de Janeiro (2010 – 2014) on Distributed Systems, Ubiquitous Systems along with HCI and Semiotic Engineering in collaboration with the Semiotic Engineering Research Group (SERG). Previously, he worked at the CAS Project in a partnership between the Tecgraf Institute at PUC-Rio and Petrobras, where acted as R&D leader developing an infrastructure for ubiquitous Capture & Access systems experimentation. Worked as a multimedia consultant for Quantum Brasil (2010 – 2011, 2013 – 2014) on a project for leadership development. M.S. from the Federal University of Paraíba, UFPB (2010) in DTV and Multimedia Systems. Worked as researcher at the Digital Video Applications Lab (LAViD/UFPB, 2008-2010), as software engineer at MOPA Embedded Systems (2007-2008) and Dynavideo Software Development Center (2008-2009), where developed middleware and other distributed systems. B.S. in Computer Science from Federal University of Rio Grande do Norte, UFRN (2002-2006). Has experience in computer networks, embedded systems, multimedia systems, mobile devices, middleware and component modeling. Recently, dared to step into the field of qualitative research, along with HCI, Semiotic Engineering and Cognitive Science.