Heloisa Candello is a Researcher and an interaction designer at the IBM Research laboratory in Brazil. She has experience conducting qualitative research in the collection, design and evaluation of interactive systems. At IBM, she is part of projects which intend to improve the experience of people using interactive technologies in financial contexts. Her main research areas are human computer interaction, semiotics, information design and user centered design methodologies. She holds a PhD. in Interactive Technologies from University of Brighton – UK. Her main research interest was on applying design methods to uncover how people use multimedia features in their mobile devices in cultural heritage settings. Prior joining IBM, Heloisa was a lecturer and a researcher in mobile interaction technologies. Nowadays, at IBM, Heloisa is leading and conducting design research activities to understand peoples’ contexts and motivations to use conversational technologies.